HPMC Application Case in the Construction Industry – Southeast Asia Market
Hydroxypropyl Methyl Cellulose (HPMC) is a key additive widely used in tile adhesives and dry-mix mortar systems. In Southeast Asia, where high temperature and high humidity are common, construction materials require excellent water retention, stable workability, and consistent bonding performance. HPMC for tile adhesive plays an important role in meeting these on-site construction demands.
Project Background
A construction materials manufacturer in Southeast Asia focuses on producing tile adhesives and dry-mix mortar for residential and commercial projects. During market expansion, they faced increasing feedback from contractors regarding fast water loss, short open time, and unstable tile bonding, especially under hot weather conditions.
To improve product performance and on-site application experience, the manufacturer decided to optimize its formulation by introducing construction grade HPMC.
Why HPMC Was Selected
After formulation testing, Hydroxypropyl Methyl Cellulose (HPMC) was chosen as the main water retention and thickening additive because:
HPMC Water Retention Agent helps slow down water evaporation in high-temperature environments
HPMC for Tile Adhesive improves open time and tile adjustability
HPMC for Dry-Mix Mortar enhances consistency and reduces sagging
Stable performance across different cement types commonly used in Southeast Asia
Application Performance on Site
After adding HPMC to the tile adhesive formulation, the manufacturer observed clear improvements during real construction use:
Water retention was significantly improved, reducing premature drying
Tile adhesive showed smoother mixing and easier troweling
Open time was extended, allowing better tile positioning
Bonding performance became more stable, even on large-format tiles
Construction efficiency improved, with fewer on-site complaints
Contractors reported that the optimized tile adhesive was easier to use and more forgiving under hot and humid conditions.
Market Feedback and Results
Following product optimization, the improved tile adhesive gained better acceptance in the local market. Repeat orders increased, and customer feedback became more positive, especially for projects in coastal and tropical areas.
This case confirms that HPMC construction grade additives are essential for producing competitive dry-mix mortar products in Southeast Asia.
Our Supply Advantage
As an experienced industrial and trading integrated supplier, we provide Hydroxypropyl Methyl Cellulose (HPMC) with:
Stable viscosity grades suitable for tile adhesives and dry-mix mortar
Consistent water retention performance
Reliable batch-to-batch quality control
Technical support for formulation adjustment based on local cement and climate conditions
We help customers develop construction materials that perform reliably in real job-site conditions and meet market expectations.
