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A building materials distributor operating across multiple provinces in Thailand was supplying bagged gypsum plaster products to plastering contractors serving residential and commercial construction projects. Demand for gypsum plaster had grown significantly as developers moved away from traditional cement render for interior wall finishing due to gypsum's faster application speed, smoother surface finish, and lower labor cost per square meter. The distributor had sourced their gypsum plaster from a regional manufacturer for two years without significant problems. That changed during a period of rapid volume growth when the manufacturer switched HPMC supplier to reduce raw material cost.